Wednesday, July 2, 2008

Google and Yahoo! now able to index flash site content also

Google and Yahoo! improved their indexing algorithm with the help of Adobe to crawl flash sites. Adobe will now provide optimized flash player to Google and Yahoo! to index SWF file content.

All flash files, flash menus, banners and flash sites with textual content and links can be crawled and indexed now. This means any keyword in your flash files can be used to match the search query from search engines and will bring more traffic to your site.

No need to develop and optimize two versions of website, one for users and one for search engine bots. Now flash content can be seen in search engine result pages with flash snippets enriching the user experience.

Though there are some limitations to index flash rich pages, like:

  • If flash pages are loaded through JavaScript then search engine bots won’t index those flash files.
  • Currently only content in English text is indexed from flash files.
  • If there are images in flash files then the text in those images can not be indexed by search engines.

Google already implemented this algorithm and Yahoo! will be updating it in future update to Yahoo! search.

Bill Coughran, senior vice president of engineering at Google said, “Through our recent collaboration with Adobe, we now help Web site owners that choose to design sites with Adobe Flash software by indexing this content better. Improving how we crawl dynamic content will ultimately enhance the search experience for our users.”

This is a big step from Adobe and search engines to show better search results. Win-win situation for Adobe, Google, Yahoo! and all flash content publishers!


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Searching for Flash files

Flash has not been easily searchable until now, but Adobe Systems is working with leading search engines Google and Yahoo to solve the problem. CNET News.com Editor in Chief Dan Farber and reporter Elinor Mills discuss the impact of making Flash pages more visible to search engines. One question is whether Microsoft, which developed Silverlight, a competitor to Flash, will also index Flash files in its search engine.



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Google's new foray into image search

R.J. Pittman, Google's director of product management for Consumer Search Properties, shared some details of future versions of image search. In the interview with Beet.tv's Andy Plesser, Pittman said that Google is developing visual crawling software that can be used for facial recognition and scene analysis. In addition images can be matched with display ads and utilize geotagging information for various applications.



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PINs stolen from Citibank ATMs

We all worry about keeping our online passwords safe from prying eyes. But now our faith in ATM PIN codes is being shaken.

Three people face charges in federal court in New York for allegedly breaking into Citibank's ATM network inside 7-Eleven stores and stealing PIN codes, according to court filings reported on by The Associated Press on Tuesday.

The alleged thieves made off with about $2 million between October 2007 until March of this year. Officials believe they remotely broke into the back-end computers that approve cash withdrawals and grabbed the PINs as they were being transmitted from the ATMs to the transaction processing computers, which increasingly use Windows, the report says.

Wired News was the first to report on the ATM network breach.


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Justice Department to review Google-Yahoo deal

The U.S. Justice Department plans to gather information from third parties in a probe of the advertising deal struck last month between Google and Yahoo, according to sources familiar with these types of investigations.

Within the next week, the Justice Department is expected to issue civil investigative demands (CIDs) that seek documents from the third parties, said one source, noting the information requested could range from a general request on the competitive landscape to very specific requests involving Yahoo and Google.

Third parties that are expected to receive the CIDs include competitors, customers like major advertisers, and potential partners, the source added.

Representatives for Yahoo and Google did not immediately return requests for comment.

Yahoo announced the nonexclusive partnership in June under which rival Google would supply it with some search ads, a move that could increase Yahoo search revenue but that also gives Google even more power in the market. Yahoo expects the 10-year deal to raise revenue by $800 million in its first year and to provide an extra $250 million to $450 million in incremental operating cash flow.

The partnership idea came to light during Microsoft's attempt to acquire Yahoo, which put more pressure on the Internet company to improve its financial results.

Faced with that financial challenge and a desire to push the Google ad deal through, Yahoo proposed to regulators that it subject the search advertising deal to

... Read more


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Diesel Amazing Watch

diesel-watch.jpg
Diesel is not just a commodity that helps fuel the world, but it is also a fashion label with a plethora of goods for the consumer to choose from, and among them include watches. This time round, Diesel has a new scrolling LED watch which boasts a mirrored surface when you aren’t checking out the time. along with the ability to program the display to scroll a custom message of up to 20 characters - perfect for you to advertise your blog when you’re out without making a conscious effort. Dubbed the Diesel Time Frame, these will retail for $170 a pop.
[ Source ]


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Google goes after video, forgets about YouTube


In an important announcement that could have a major impact on Google's future in video, the New York Times is reporting that Seth MacFarlane, the creator of "Family Guy," will start "Seth MacFarlane's Cavalcade of Cartoon Comedy", which Google will syndicate (using AdSense) to thousands of Web sites that fit with MacFarlane's target audience. Instead of a static ad, Google will place the video clip on the site.

Interesting, huh? Not only has the company found a way to bring video to the Web and finally make some money on it, but it has nothing to do with YouTube.

Am I missing something here?

Did Google just happen to forget that YouTube is still hanging around with no prospects for revenue and no advertising platform? I commend Google on forming this deal with the world's most popular cartoonist, but why wouldn't it try to do something on the YouTube front?

Ostensibly, Google believes this idea will yield better revenue, but it still doesn't solve the one problem it can't figure out: YouTube is becoming the company's albatross. And if you ask me, this "Cavalcade" would be best served on YouTube.

Then again, maybe Google doesn't want to play the traditional advertising game with Seth MacFarlane. Instead, the company seems to be under the impression that by using it on its AdSense platform, it'll use the video to its advantage, while helping customers add some entertainment to their sites and hopefully increase their own ad revenue.

But I'm not sold on that.

Regardless of the fact that Google can probably make more money on ad revenue through this distribution scheme, I don't think it's the best way to go about it. Instead of tying MacFarlane's income to a portion of advertising revenue, and thus forcing itself into this distribution deal, Google should have paid MacFarlane a flat fee for his services and added this show as an exclusive on YouTube.

Upon doing so, Google solves two problems: it solves the issue of controlling content, thus ensuring that more advertisers would be willing to spend cash on the show, and finally turns YouTube into a destination for high-quality content and advertising dollars, instead of a toilet for the worst videos on the Web.

This deal strikes me as nothing more than a cash grab. Sure, it's a big step for online video and it could have a major impact on the industry, but let's not forget that it does nothing for YouTube -- the one place Google needs all the help.

From a purely financial standpoint, this deal makes sense, but finances should be the least of Google's troubles right now if it can't turn YouTube around. It's already a company with solid financial health, but its looming issue with video has yet to be solved. If it can't turn things around with YouTube soon, all the money it's making with MacFarlane could be lost at the hands of its video albatross.



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Tuesday, July 1, 2008

Microsoft Surface Computer Amazing

Microsoft Have Developed an amazing computer called as surface computer...
see video for detail...


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Gates to step down from Microsoft


The chairman of Microsoft and one of the world's richest men, Bill Gates, is stepping down from his job running the world's largest software company.

Mr Gates, who made his fortune through developing software for the personal computer, plans to devote his time to charity work.

As a teenager Bill Gates had a vision of a personal computer on every desk in every home.

He says he caught sight of the future and based his career on what he saw.

Great responsibility

The son of a successful lawyer from Seattle, Mr Gates programmed his first computer at the age of 13.

During his two years at Harvard University, he spent much of his time finessing his programming skills as well as enjoying the occasional all-night poker session.

He eventually dropped out of college and moved to Albuquerque, in New Mexico, where he set up Microsoft with his childhood friend, Paul Allen.

Most of our competitors were very poorly run
Bill Gates

Their big break came in 1980 when Microsoft signed an agreement with IBM to build the operating system that became known as MS-DOS.

Microsoft went public in 1986 and within a year Bill Gates, at 31, had become the youngest self-made billionaire.

In an interview with the BBC, Mr Gates explained that Microsoft benefitted because "most of our competitors were very poorly run".

"They did not understand how to bring in people with business experience and people with engineering experience and put them together. They did not understand how to go around the world."

Now 52, he still has boyish looks, but he is no longer the world's richest man. He has been overtaken by the investor Warren Buffett and the Mexican telecom tycoon Carlos Slim.

But Mr Gates' fortune is at the root of his decision to leave his day job and concentrate on his charitable organisation, the Bill and Melinda Gates Foundation.

He will remain as Microsoft's chairman and work on special technology projects, but according to Mr Gates, great wealth brings great responsibility and his future work will include finding new vaccines and financing projects in the developing world.


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Court fines eBay over fake goods


eBay logo
The French court case began a year and a half ago

A French court has ordered eBay to pay 40m euros (£31.6m; $63m) to luxury goods group LVMH for allowing online auctions of fake copies of its goods.

LVMH said eBay's French site had not done enough to stop the sale of counterfeit bags and perfumes.

The brands affected include Louis Vuitton, Christian Dior and Givenchy.

An eBay statement said LVMH was trying to "protect uncompetitive commercial practices at the expense of consumer choice" and added that it would appeal.

'Illicit'

The case against eBay in a commercial court in Paris was brought jointly by six brands belonging to the LVMH group.

Louis Vuitton Malletier, the group's handbag and luggage section, and clothing brand Christian Dior Couture accused eBay of "negligence" in allowing illegal copies of their goods to be sold in online auctions.

Four perfume brands - Dior, Guerlain, Kenzo and Givenchy - sued for what they called "illicit sales" of their products.

They alleged that even auctions involving their legitimate perfumes were illegal, because only specialist dealers were permitted to sell them.

The court barred eBay from selling the four perfumes in future.

LVMH spokesman Pierre Godet welcomed the decision, telling French news agency AFP that it "protected brands by considering them an important part of French heritage".

'Uncompetitive'

But Vanessa Canzini, an eBay spokeswoman, said: "If counterfeits appear on our sites, we take them down swiftly, but today’s ruling is not about our fight against counterfeit.

"Today’s ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that eBay empowers everyday.

"We will fight this ruling on their behalf; we will be seeking leave to appeal.”

According to the judgement, eBay must pay 19.28m euros in damages to Luis Vuitton Malletier, 17.3m to Christian Dior Couture and 3.25m to the perfume brands.

The BBC's Hugh Schofield in Paris says the ruling is seen as a landmark, because it could oblige eBay to rethink its business model.

Until now, this has been built around the simple notion of bringing together buyers and sellers, with minimal supervision from the company.

The penalty is the second in a month imposed on eBay by French courts.

On 4 June, a court in the eastern French city of Troyes found the auction site directly responsible for the sale of fake Hermes bags.

It imposed a penalty of 20,000 euros jointly on eBay and the woman who offered the bags for sale.


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