Thursday, April 17, 2008

Digg now in facebook for you

This is a big win for Digg. Over the last six months, I have seen a significant increase in the usage of Digg by college students, and this inclusion in the Facebook Mini-Feed will only improve its reach in that demographic.

Of course, Facebook has expanded greatly beyond its initial college market, and the inclusion of Digg may alert a lot of users to the service for the first time.

A concern that I have with the integration is that your Mini-Feed will probably become really cluttered with Digg stories, if you are a heavy digger. Digg does, however, have a Facebook application that keeps your "dugg" stories neatly in a module on your profile page.

At this point, I haven't decided whether I like the application or the Mini-Feed approach more, but I do think that it is great that Facebook is integrating these third-party sites and turning users on to more Web 2.0 services.

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