Google Considers new Interface and Trademarks

The European Trademark Office’s database presents a number of Google applications that most have never seen before and are worth exploring. Besides their pending brand name Android which Google applied for in Europe in November 2007, they’ve also applied for Dalvik. The Dalvik trademark represents a register-based virtual machine, designed and written by Dan Bornstein with contributions from other Google engineers as part of the Android mobile phone platform. Wikipedia describes Dalvik as being “optimized for low memory requirements, and is designed to allow multiple VM instances to run at once, relying on the underlying operating system for process isolation, memory management and threading support.” The trademark was filed in Europe in the first quarter of 2008 with its Priority listed as being filed in the US in November 2007.

Above Trademark that Google has applied for in Q1 2008 was Panoramio. This is the name of a map centric website that Google acquired in May 2007.

In context to mapping perhaps, is a Google Design that they’ve applied for in Europe. The indication of the products only states “Interfaces for a display screen.” The illustration of the Google design is shown under “new”. I’ve juxtaposed that image to Google’s standard mapping navigational tool used today to illustrate the perceived changes. However, the new design may be reserved for use on the Android phone in context with utilizing a touch screen interface in order to use this interface effectively. If this comes to pass, then it’s likely going to also end up on Apple’s iPhone over time.

Gill Jennings & Every LLP filed the application for the graphic design in London on Google’s behalf while Merkenbureau Knijff & Partners B.V. filed the Dalvik trademark in the Netherlands.