You may know it as the RIM BlackBerry 9000, but on Sunday, Research In Motion officially took the wraps off the highly anticipated smartphone, complete with a new name. The "Bold" is in reference to the smartphone's gorgeous display, but it's also bold in that it represents a number of new moves for the company. Oh, BlackBerry Bold, how do we love thee? Let us count the ways.
The bold and the beautiful
As we just mentioned, the device gets its name from its screen. The BlackBerry Bold features a half-VGA (480x320 pixel resolution) and a 65,000-color display. During some initial product testing, research group participants repeatedly called the screen "bold" and "brilliant." The Brilliant moniker didn't really jibe with the company, thus the BlackBerry Bold was born.
So just how bold is it? Well, RIM stopped by our office late last week to show us the device, and let me just tell you, I was absolutely blown away. I can pretty much say I've never seen a better-looking display on a smartphone. Colors pop off the screen, and it's really amazing how sharp and crisp everything looks on the display.
We watched a couple of videos, and for the first time, we didn't notice any of the pixelation or blurriness that you typically get with phones. In addition, the menu interface has been revamped with a much more modern look and icons. Also, as you can see from the images, the BlackBerry Bold boasts a new design. It's more elegant than models past, with curvier edges and a silver trim that complements the black casing.
If you turn it over, you'll also notice that the back has a leatherette texture. No more slick plastic. RIM will sell replaceable backplates in different colors, including blue, gray, and red, if you want to individualize your phone a bit. The BlackBerry Bold measures 4.5 inches tall by 2.6 inches wide by half an inch deep, and it weighs 4.7 ounces.
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