Facebook expands its code into "Facebook Connect," a way to bring Facebook accounts to external sites, the company will sell "a product" for third-party companies that want to "accelerate" the integration of Facebook credentials rather than hard-code it on their own.
The development was hinted at by Tim Kendall, Facebook's director of monetization, at the Interactive Advertising Bureau's IAB Leadership Forum on User-Generated Content & Social Media here. No further detail (or a launch date) was provided.
Facebook, like most other social-media companies, has not had particularly stellar revenues. The IAB conference on Monday was designed to address that issue, and possible solutions, for New York's ad industry.
Some companies have already had successful advertising campaigns by using Facebook's developer platform for free, Kendall said. One of them is FedEx, he said, which allows users to package up a selection of virtual "gifts" or any other kind of digital attachment into a "virtual FedEx package" and share it with their friends on the social network.
"It's gimmicky, but it's a great example of leveraging the hooks that Facebook provides, creating social context," Kendall explained, "and FedEx does a great job of subtly incorporating their brand into the whole experience."
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