Saturday, July 19, 2008

Wal-Mart taps Dell for its own 'geek squad'

Already the biggest seller by volume of electronics in the U.S., some Wal-Mart stores are now trying their hand at tech support.

Starting this month in 15 stores around Dallas only, employees manning a new kiosk concept called Solutions Station by Dell will be available to do TV and home theater installations, PC repair, wireless network setup, and probably some other tech-related stuff too.

Dell and Wal-Mart have a pretty cozy relationship--Dell picked Wal-Mart as the first place to sell its PCs when the company started selling retail again last year--so the pairing isn't so surprising.

And this could potentially work out well for both. Dell has had problems with its customer service; in-person tech support, if Solution Stations customers feel satisfied, could be helpful in fixing its image. And Wal-Mart says this pilot program will help it find out more about what its customers want when it comes to installation and tech-related services--or if they want them.

For now, Wal-Mart says there are no plans to expand the service.

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